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AMERICAN EXPRESS SHOP SMALL
Partnered with American Express and Showfields to develop and promote Shop Small x ByBlack, a digital holiday shopping experience spotlighting Black-owned small businesses. Through a multi-channel strategy spanning e-commerce, social media, and email marketing, the campaign expanded visibility for participating brands, reached more than 287,000 new customers, and generated over $600,000 in sales. The initiative amplified underrepresented entrepreneurs while driving measurable commercial impact and long-term growth opportunities.
CONTRIBUTIONS
Creative Direction
Website Design
UX/UI Design
Concept Development
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