WHITE
525 AMERICA WINTER 2025 CAMPAIGN
This campaign reimagines winter dressing through a luxurious winter wonderland lens. Rich knitwear, plush textures, and touches of ski-inspired styling come together to evoke purity, knitwear mastery, and light. The imagery balances modern elegance with festive escapism, showcasing the brand’s signature knit craftsmanship in a setting that feels aspirational.
CONTRIBUTIONS
Art Direction
Creative Concept Development
Campaign Narrative & Visual Direction
Model Casting
Styling Direction
Production Planning
On-Set Creative Oversight
Image Selection & Post-Production Review
WHITE
